Interesting Thing(s) about Facebook
I got a message from somebody I knew from boarding school in Switzerland (good times!) on Facebook. I don’t use Facebook that much. Come to think of it - I don’t use ANY social network that often. I say the word “use” because I can’t think of a better way to describe the activity. “play” and “browse” are other words that interchange with “use” but at the end of the day - it’s just “use”.
While on Facebook, I noticed a few things that I think are reasons why it is so wildly successful:
[1] Things are so intuitive - from how to add a friend to how to search for them; things just make sense.
[2] The thing feels so polished - yet so “hacked together”. They are using PHP and they don’t care about hiding it (like a whole bunch of other sites that feel some kind of envy from the Ruby-on-Rails crowd that they have to keep the extension from showing in browser URLs). They don’t mind having simple querystring’ed URLs to fetch data because it just works.
[3] Things feel so open - yet so closed. If you’re friends with somebody on Facebook, you get a magnifying glass into their profile. However, if you don’t know them - you’ve got to earn your way in. That makes the experience much more intimate than voyeuristic (which is what Myspace is all about).
Okay so that’s just 3 things above but I believe they are worth mentioning - so many sites out there OVER-engineer products and services when, at the end of the day, it all doesn’t matter! Case in point: Myspace works so well because it’s so stupid and simple. Who knew people would learn HTML to snazzy up their profile pages? Myspace themselves didn’t after admitting the HTML “feature” was an accident.